The Kellogg's Company is bringing their popular cereals together in one box in support of an LGBTQ anti-bullying campaign.
The "All Together Cereal" launched yesterday to mark GLAAD's Spirit Day, observed on the third Thursday of October. Spirit Day is a way to speak out against LGBTQ bullying and to stand with the LGBTQ youth who face harassment because of their identities.
The box is purple as a way of supporting LGBTQ youth, being the color worn to show support.
The cereals won't actually be mixed in with each other. The box is a variety pack featuring mini boxes of Kellogg's favorites: Raisin Bran, Rice Krispies, Corn Flakes, Frosted Mini Wheats, Frosted Flakes and Froot Loops.
"We all belong together," Kellogg's wrote on their website. "So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. It's a symbol of acceptance no matter how you look, where you're from or who you love. We believe that all people deserve an environment where they can be their best selves."